The wine tavern as it is known, is a piece of Viennese culture, called “Heuriger”. The modern interpretation “Zum Gschupftn Ferdl” gives the wine tavern a course of live cell therapy. The bar and counter have a pixelated appearance and embroidered design that evokes the aesthetics of computer games of the 1980s. We developed a permanent mapping installation on the shelves. We created audioreactive pixel animations which are mapped onto the tiles of the bar shelves. For displaying funny little poems as well as the daily menu, we developed an easy to use control interface for the staff.

  • Zum Gschupftn Ferdl Heurigenbuffet
    Windmühlgasse 20
    1060 Vienna

  • Contentaward 2014
    Category: Open

    Contentaward 2014
    Category: Innovative Visuals