Vöslauer Laufomat

00:00
mute

A water dispenser on Vienna's Danube Canal, activated purely by the motion of running.

CLIENT

Vöslauer

COMMISSIONED BY

media1

IN COOPERATION WITH

Ambient Art
Demner, Merlicek & Bergmann
EPAMEDIA
Der Automat

As part of Vöslauer's extensive #jungbleiben campaign, an interactive promotional installation was staged along Vienna's Danube Canal. Together with a range of agencies and service providers, we helped create a vending machine that was set in motion purely by running.

Runners who kept the machine going were rewarded with a bottle of Vöslauer water. For this project, BILDWERK programmed the software and control system that powered the fully automated water dispenser.

01

The Laufomat

Vöslauer Laufomat on Vienna's Danube Canal: purple container marked #jungbleiben beside a wall painted “RUN”
Video still of a runner jogging on the marked spot in front of the machine to unlock a free bottle
Video still of a runner at the “RUN” wall next to the screen offering a free bottle of Vöslauer Sport

Other projects

Passers-by at the Vitra shop window with the Heimatgenerator, a white cuckoo clock with a red screen arrow

Vitra Heimatgenerator

View through the red tunnel rings of ÖBB InfoRail, with Cityjet seats, photo panels and visitors in an exhibition hall arrow

ÖBB InfoRail