BMW Digital Discovery Space – Training Room | BILDWERK

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An immersive training installation for the BMW Group Academy focused on data analytics and big data.

CLIENT

BMW

IN COOPERATION WITH

Playful Solutions
Lost in the Garden

The BMW Digital Discovery Space is a training installation developed for the BMW Group Academy in Munich. Together with Playful Solutions and Lost in the Garden, we conceived an immersive experience in which employees of the automotive group can engage with the use and benefits of data analytics and big data.

Through its playful implementation, the experience goes beyond simple training formats and makes the process tangible and experiential. In addition, players solve a fictional challenge together in a group, putting their teamwork to the test.

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An immersive training experience

Room corner with a projected neural network of glowing hexagons and status panels in the BMW Digital Discovery Space

Purple-lit wall projection showing neural network training progress and a start button

Glass entrance with circuit-board graphics and a glowing projection on a translucent panel

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Teamwork and playful learning

Optimise image data projection on an aerial terrain texture, with two touchscreens in the room corner

Wall module showing an error message, 43.63% search accuracy and a globe animation on the built-in display

Close-up of a wireframe sphere with glowing orange particles on a display in the training room

Red projection titled Neural Network – Connect Nodes, with hexagons and 82.47% search accuracy

Hand activating a projected hexagon node marked with a hand icon on the wall

Other projects

Silhouette of a visitor in front of the digitally animated entrance portal of the BWT trade fair booth

BWT Roadshow / ISH 2019

Passers-by at the Vitra shop window with the Heimatgenerator, a white cuckoo clock with a red screen

Vitra Heimatgenerator