ISH is the world's leading trade fair and international industry meeting point for the responsible use of water and energy in buildings. For the trade fair presence of BWT, one of Europe's leading companies for water treatment systems, we developed interactive exhibits on behalf of Media Apparat that made visitors pause in amazement and linger longer at the booth. This put the different scenarios of water treatment at the centre of the visitor experience.
The benefits of BWT's water softening systems were illustrated, on the one hand, through a virtual shower triggered by a motion sensor. Targeted sound design together with displays built into the ceiling and floor created an immersive impression. We also implemented an interactive RFID-based product presentation. Here, visitors could pick up various everyday bathroom items from a shelf. A display integrated into a mirror then showed information about the matching BWT solutions.
See more
01
Roadshow
Together with our partner Media Apparat, we built a mobile showroom for BWT, which has since been regularly set up for various company presentations. The installation consists of a large number of high-resolution displays showing the company's offerings and information. Using a touch interface, visitors can explore the full breadth of the BWT world — tapping on individual rooms shows relevant information on the displays, from the basement to the attic.
