Cloud Mobil

00:00
mute

An audiovisual installation for the Lower Austria State Exhibition 2019 that makes the present and future of our mobility tangible.

CLIENT

Lower Austria State Exhibition 2019

IN COOPERATION WITH
MOBILITY & ECOLOGY CONSULTING

The Lower Austria State Exhibition ran from 30 March to 10 November 2019 in Wiener Neustadt under the title “A World in Motion!”. Its venues were the Museum St. Peter an der Sperr and the newly revitalised Kasematten, where the audiovisual installation “Cloud Mobil” explored the present and future of our mobility.

The CLOUD MOBIL installation transforms a vault of the Kasematten into a vehicle constantly moving through abstract space, using 9 projections: a mobile with a dynamic visual interior generated by a growing cloud of data. This staging references the well-known “Spaceship Earth” metaphor coined by US economist Henry George. Its playful approach opens up otherwise hard-to-communicate aspects of mobility, such as its environmental and health impacts.

01

The Engine Room

Kasematten vault with projected star-field windows and an illuminated Cloud Mobil terminal
Cockpit with a round bench facing a circular projection of a vehicle-shaped constellation
Visitors viewing projections of a car trip's route, time, cost, health impact and CO2 values

Cloud Mobil is divided into two main areas, the ENGINE ROOM and the COCKPIT. The ENGINE ROOM addresses the everyday mobility of our present. Individual decisions are linked, through a layered information design, to the impacts of our collective mobility. At interactive terminals, visitors can analyse their everyday routes. They can choose between walking, cycling, public transport, mopeds and cars, partly complemented by multimodal, carpooling and e-mobility options. The basis for these decisions includes not only distance and travel time but also cost, effects on individual health and the respective CO2 emissions.

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02

The Cockpit

In the COCKPIT, visitors can finally pause and travel a stretch of the road towards the mobility of the future. They encounter abstract constellations representing futuristic forms of mobility and are confronted with questions aimed at the future and sustainability of our transport system, such as: “Will the car be a thing of the past?”, “Will I soon be holidaying on Mars?” or “How much mobility will I be able to afford in the future?”. The future of mobility takes shape here, in the minds of the visitors.

Projection comparing the energy use of the next 7 days to boiling Olympic swimming pools, visitors in silhouette
Ausstellung / Exhibition sign on the whitewashed stone wall of the Kasematten in Wiener Neustadt
Visitor in the Cockpit looking at a circular projection, with a projected star-field window to the left
Cockpit projection asking what self-driving cars will really change, above a round bench
Hand choosing between walking, bike, public transport, moped and car on the touchscreen, plus options like electric
Terminal in the Engine Room facing a projection of the multimodal route split since 30 March 2019
Cloud Mobil Engine Room with a central terminal and projected data windows along the vault

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