An app that helps road users see the world from different perspectives and recognise hazards more effectively.
CLIENT
sicher unterwegs
DESIGN AND PROGRAMMING
BILDWERK
VIDEO PRODUCTION
Martin Nußbaum
Road safety starts with the right point of view — and that's exactly what our project “Do You Really See What I See?” is about.
In collaboration with sicher unterwegs, we developed an innovative app for the Austrian Workers' Compensation Board (AUVA) that helps road users of all ages see the world from different perspectives and recognise hazards more effectively.
01
What is it about?
The project aims to improve traffic-specific observation skills and situational awareness — an essential ability for safe behaviour on the road.
Based on scientific findings and real accident data, photo and video material was produced in real traffic, contrasting the viewpoints of different road users such as pedestrians, cyclists, motorcyclists, and drivers.
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02
Our Expertise
The app “Do You Really See What I See?” was designed and technically built entirely in-house by our studio. Drawing on years of experience in developing user-friendly and engaging applications, we created a solution that is compelling in content and intuitive and accessible in use.
We paid particular attention to compatibility with older devices, ensuring the app runs smoothly for every user — regardless of their technical equipment. This way, road safety remains no privilege, but something everyone can experience.
03
A Project with Vision
The project aligns with the Austrian Road Safety Strategy 2021–2030 and supports its goals in the areas of active mobility, motorcycle and car safety, and effective awareness-raising.
