Welcome to the House of Strauss, a vibrant cultural institution where history, music, and technology come together to create an unforgettable experience.
As an interactive design studio, BILDWERK had the privilege of contributing to this extraordinary project, bringing our expertise in media content production and creative programming to the forefront.
From immersive digital suitcases that unveil the personal stories of the Strauss family to interactive stations that let you explore their timeless operettas, every detail has been crafted to transport attendees into the heart of the Strauss legacy. Through seamless integration of multimedia elements, captivating visuals, and personalized experiences, we’ve helped bring the Strauss family’s rich cultural and historical heritage to life in a way that is both inspiring and deeply engaging.
01
The House
The House of Strauss, located in the former Casino Zögernitz in Vienna’s 19th district, offers a delightful insight into the world of the internationally renowned Strauss family, whose most famous member, Johann Strauss (son), wrote the musical piece “On the Beautiful Blue Danube”, which is considered the unofficial anthem of the city of Vienna.
The House of Strauss consists of a large concert hall, a restaurant and a modern interactive museum. The museum’s carefully curated exhibits tell the rich musical history of Vienna, focusing on the influential Strauss family. Visitors immerse themselves in the world of Viennese classical music, get to know the prominent figures of the composer family and are enchanted by timeless music. A standout feature of the showroom is the opportunity for visitors themselves to become part of a Strauss operetta.
See more
Our team at BILDWERK played a crucial role in developing the digital exhibits for the House of Strauss. We were able to implement a variety of interactive solutions which offer seamless immersion into the offered technological and cultural experiences. Through these interactive experiences, visitors are invited to delve into the rich history and culture of the Strauss family.
02
The Four Geniuses: Suitcases of the Strauss Family
At this interactive station, guests can explore the lives and legacies of the Strauss family through the contents of four digital suitcases. Each suitcase opens a window into the personal and historical world of a different family member, offering an intimate glimpse into their unique personalities and contributions. Filled with treasures such as personal letters, photographs, musical scores, and other artifacts, these digital collections bring the stories of the Strauss family to life.
As explorers navigate through the contents, they embark on a captivating journey of discovery, uncovering the fascinating tales behind the famous names. Enhanced with multimedia elements and in-depth background information, this immersive experience not only deepens your understanding but also vividly showcases the cultural and historical heritage of the Strauss family in a way that is both memorable and inspiring.
03
Songs in the Beat of Time
At this station, the guests of the house step into the enchanting world of Strauss operettas as their rich history unfolds before them. With visually stunning yet approachable designs, the displays offer a vivid journey into the past, inviting the audience to lose themselves in the charm and elegance of a bygone era. It’s an immersive experience that lets you not just learn about Strauss’s masterpieces, but truly feel the spirit and passion behind them.
04
Become part of a Strauss operetta
Step into the spotlight at this unique exhibition stop, where you can have your photo transformed into a scene straight out of a Strauss operetta. Powered by a cutting-edge algorithm, the visitor’s portrait is seamlessly and realistically woven into the vibrant world of Strauss’s timeless music. Once the magic is complete, visitors receive a personalized video to download and share with friends and family on social media. It’s more than just a souvenir—it’s a chance to carry a piece of the exhibition home with you while inviting others to share in the experience.
05
The Pulse
Which Strauss piece resonates with you? Our application goes beyond simply measuring your heart rate—it delves into your mood, background, and personal preferences to craft a truly bespoke musical experience.
By weaving together these unique elements, we create a selection that feels as though it was composed just for you. This personalized approach not only deepens your emotional connection to the music but also allows you to discover a Strauss masterpiece that speaks directly to your soul. Let the rhythm of your heart guide you to a piece that feels like it was always meant to be yours.
06
Playful by Design
The House of Strauss represents the exciting possibilities when creativity and technical expertise are combined in a playful and educational way. In close cooperation with our committed partners, we have brought the interactive exhibition rooms to life.
By using the latest technologies and innovative concepts, we have succeeded in telling and staging the fascinating story of the Strauss family in an exciting and interactive way. Our visitors have the opportunity to gain a deep insight into the life and work of this extraordinary family.
