In May 2022, Palfinger celebrated its 90th anniversary in Salzburg. As part of the big birthday celebration, a playful, sporty charity event took place, which we were commissioned to develop by the Linz-based event agency ATTENTION.
Ten bicycles were positioned on a large stage area in the event hall, each fitted with modern bike trainers that recorded the distance ridden and could adjust the difficulty of the pedal resistance.
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Ten bikes, one shared goal
Several screens allowed the distance covered by the team, as well as the progress of each individual bike, to be followed in real time.
This created plenty of fun through movement, along with team spirit and friendly competition among the participants. Every kilometre ridden increased the total donation amount, which was handed over to Doctors Without Borders at the end of the event. Altogether, the participants raised 40,000 euros in donations.
