House of Digitalization

As a facility, the House of Digitization in Tulln forms the interactive contact point for the digitization initiative of the state of Lower Austria. Through various services, the project supports Lower Austrian entrepreneurs on their way into the digitized future. The multimedia showroom of the house forms the “lighthouse” of this initiative and invites visitors to discover the topic of digitization with the help of numerous interactive exhibits.

The centerpiece and absolute highlight of the showroom, an imposing 300 m² LED wall encompasses the exhibition space on all sides 360° and amazes viewers with impressive real-time data visualizations. Under the creative direction of Tamschick Media+Space and in cooperation with Media Apparat and Studio Weholo, we realized the exhibition space with a variety of creative technical solutions.

Land Niederösterreich


Media Apparat
Studio Weholo
Studio 1f.

Kraftwerk Living Technologies

Leonardo Ramirez

In the modular constructed showroom, various stations with exhibits provide information about the diverse aspects of the relationship between humans and machines and show how digitization enriches us in various areas of everyday life. The House of Digitization features changing exhibitions and shows and can be modified to accommodate different needs. We developed the necessary technical solutions for the various exhibits.

The first stop of the exhibition consists of an interactive slide show. The contents are presented in the form of a timeline which can be navigated using two rotary controls. Multimedia content, embedded in the timeline, offers an overview of historical milestones of the technological development of the world. Each point of the timeline can be explored in depth if desired.

On a physical timeline, various exhibits exemplify how technology is becoming smaller and smaller while at the same time becoming an increasing part of the human body. On a hanging LED panel Videos present the history of the various exhibits. Different famous examples of the digitization of human life – from desktop computers to hearing implants – can be viewed by visitors.

Centerpiece of the exhibition is the crystal table. At this station glass crystals arranged around the screen table correspond to digitization projects from Lower Austria. These crystals, equipped with RFID chips, can be moved by visitors and placed on the ward table. With each crystal added in this way, a rotating globe fills with more data points on the central screen of the table. Each of the projects is additionally supplemented with text and media content.

A sculptural bench functions as a listening station and gives visitors a place to rest and take in their surroundings. Two touchscreens embedded in the bench can be used to select audio clips to listen to. In these clips experts provide information on the subject of digitization.

At the end of the exhibition the station “Digital Twin” presents a digitized version of yourself. The station, which is equipped with a depth camera, projects the image of the people in front of it onto a large LED panel and in the process transforms it into an exciting point cloud animation.

Digitization surrounds us every day, but its different applications are often kept out of sight. The exhibition’s augmented reality station gives visitors insights into the invisible processes of a digitized city. The exhibition module includes a 3D printed model of a modern city center which can be explored using four tablet computers. The cityscape visible through the tablet screens is augmented with numerous animations and text explanations, which visualize applications of digitization in areas such as medicine and agriculture in an easily understandable manner.

The House of Digitization offers a unique visually stunning experience: On one of Europe’s largest LED Walls, visitors are wrapped in a digitized reality in the form of a generative data visualization. The scenography of the experience revolves around the age of data and the reach of humanity on our planet’s surface and beyond. Various subjects, each based on local, regional and global real-time data, cover the surface of the LED wall in a stimulating interplay of form, color and information. The Wall offers various modes of functionality, which all had to meet specific requirements.

We programmed the dynamic visual system with the aim of making the data sets come alive on the screen. For this purpose, we developed three separate interactive scenarios for each of the subjects, which individually are filled with considerable amounts of data.

During the chorus moment the entire showroom falls into darkness. Starting from the 360° LED wall, a brilliant play of light and sound builds up with increasing intensity across multiple screens, which encloses the entire room and culminates in a firework of digital elements.